The month that follows March kicks off with some tomfoolery; we call this April Fool’s Day.
As a publisher, each year I receive some April Fool’s Day press releases. While the best ones quickly become self-obvious, there were a couple that I wasn’t sure about. I scowl and press delete. This is a great reason to never, ever make a serious announcement on April first. You don’t want your important missive to be dismissed as a joke.
I remember years ago, the head-scratcher goes to a book announcement for:
“A Paradise for Some is Paradise for None. Based on actual stories, it tells you about Ron Edelweiss. A former Swiss banker Ron Edelweiss spent eight years in the Caribbean tax, a legal and regulatory haven of the Crocodile Islands, and the challenges he and his family face there, and then in Switzerland as a consequence of his determination to resist the corrupt system.”
Although based on “stories,” the book jacket said it was “an entirely and completely and decidedly and deceptively fictional novel.” A Google search of the title gave no matches, but the author is presumably real—and has a website and blog about his ordeal. The book was listed by Lulu, a publishing company that offers books-on-demand and e-books.
The whole thing smacks of subterfuge, but if it is, it is an elaborate ruse. In any event, had I received the announcement on April 2, I would have accepted it as real. As it is, I’m not sure what to think. Perhaps that joke was on me.
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Wordsmith Peter DeHaan is a magazine publisher by day and a writer by night. Visit peterdehaan.com to receive his newsletter, read his blog, or connect on social media.