The Side Effects of Discounts

I recently shared my experience with my office supply chain’s enticing coupons offers.  The result was a short-term increase in my buying habits, followed by a prolonged lull.

In like manner, my Internet hosting company recently embarked on a similar strategy.  Their approach was offering discounts.  Depending on the offer, it would be 10 to 30% off for a specific product purchase or for a certain level on spending.  Each discount offer is time-sensitive, lasting from a few days to a couple of weeks.

They have sent me 10 such offers in the past four weeks; that averages one discount about every three days.  Whenever I need to buy something from them, I know there is a discount that will apply.  I simply pick the best, most applicable one and save money — on every purchase.

Not only have their incessant discount offers trained me to expect to not pay their standard prices, they have also lost money, as I would have made every purchase anyway.

While I am enjoying the savings, I am left wondering, “What are they thinking?”

What do you think? Please leave a comment!