Peter DeHaan Publishing Inc Launches TAStrader e-Publication

Peter DeHaan Publishing Inc Launches TAStrader e-Publication”

This headline has been four years in the making — seriously.

In 2005, I hatched an idea for an e-publication for telephone answering services.  I did some online research, eventually landing on a name with matching website that were available.  Taking a proactive step forward, I registered the domain name TAStrader.com on May 13, 2005.

In my spare time over the following months, I would plan and strategize how the publication would be laid out, promoted, and supported.  Sometimes I would go for months without working on it, but the idea had been birthed and was not going to go away.  Two years ago, I began in earnest, putting my many musings to paper and working out the details.  I added “TAStrader” on my “to do” list, but there always seemed to be another project that was more worthy, more demanding, or more promising of providing immediate gratification.

Approaching the project’s four-year mark, I decided that I needed to bring it to fruition or be content to forever lay it aside.  Fortunately, my planning notes were sufficiently sound and adequately detailed, so there was little left to do — except execute the plan.  It was merely a matter of prioritizing my time and enlisting the support of the Connections Magazine team to make this a reality.

Last Saturday the supporting website, www.TAStrader.com, went online and the bugs worked out on Monday.  The final version of the premier issue was also completed and approved that day.

Although the scheduled distribution is April 9, I pulled the trigger this morning with an announcement launching TAStrader.  Emailing the subscribers and potential subscribers will still happen as scheduled, but the word is out and people are providing pleasingly positive feedback.

I would hope so — I’ve been working on it for four years!

What do you think? Please leave a comment!