Categories
Musings

The Difference Between Good and Bad Marketing

Several years ago, I setup a Website for a local nonprofit organization that I helped. I registered three domain names for it: the main one, with two alternatives. The first ended with .org (as did one of the alternates). I also registered the .com version of their main domain name in case someone typed .com […]

Categories
Musings

What Does “New and Improved” Mean to You?

When you hear the phrase “new and improved,” what is your first thought? Being the slightly cynical person that I am, my initial reaction is that someone is trying to dupe me with a marketing tactic. I suspect that nothing substantive has been changed, but lacking anything substantial to proclaim, they fall back on trumpeting […]

Categories
Musings

How Much Does it Cost to Ship Socks?

There’s a certain brand of wool socks that I like. Okay, I really, really like them. I’m wearing a pair right now. I wanted to try a different style, but the local outlets didn’t carry it. Though I prefer to buy online and bypass the “experience” of going to a store, sometimes I want to […]

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Musings

Why Are TV Channels Packaged?

Television providers have packages for various programming levels: basic, deluxe, and premium or by theme: movies, sports, music, and Spanish. This can be frustrating for consumers who may end up buying an entire package just to watch one channel or perhaps even one show. Why is this? Why can’t we just buy the channels we […]

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Musings

I Get a Kick Out of Kickstarter

The website Kickstarter is a funding platform to help creative people finance their projects. I’ve been wondering if Kickstarter might be a viable vehicle to help me self-publish a couple of books I’m pursuing. I’ve also experienced Kickstarter from the other side: providing financial support on two projects. The first was for a friend, a […]

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Musings

A Wise but Shortsighted Decision

It recently became time to replace our 24-year old furnace.  As the installer wrapped up his work, he began teaching about the critical aspects of carbon monoxide detection.  I had placed our lone detector where the furnace and water heater were located; detecting the poisonous gas at its source, I had reasoned, was the ideal […]

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Musings

The Waste of Excessive Packaging

I recently upgraded some software and paid an extra ten bucks for the installation CD. This makes restoration much easier when it becomes necessary. But for instant gratification, I downloaded the software so that I could begin using it immediately, while waiting for the disk to arrive. (It took 29 days, but that is a […]

Categories
News

A New Blog: From the Publisher’s Desk

This blog, the “Musings of Peter DeHaan,” is about nothing, but covers everything. It is essentially a sharing of my stream of conscience. While this blog will continue unabated, I have started another blog, one with a stated purpose and goal. It is a business blog, called “From the Publishers Desk,” and shares my tips […]

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Musings

The New Phone Book’s Here!

In Steve Martin’s 1979 movie, “The Jerk,” one scene shows protagonist Navin (Martin) gleefully proclaiming “The new phone book’s here! The new phone book’s here!” For some reason, I recall that line each year when the phone book is delivered.  Back in the day when I ran Yellow Page ads, I would, with an equal […]

Categories
Holidays

I Wasn’t Fooled

Yesterday was April Fool’s Day and I was subjected to nary a foolish prank.  I think that might be a first. When I worked in an office environment — the kind with other people around — someone would always try to prank me, providing a momentary pause, before reality and common sense resumed control. When […]