In theory, my workload should proceed as a steady flow of predictable effort year round. In reality, it doesn’t happen that way.
It takes five weeks from start to finish to produce one issue of one magazine, and Connections Magazine is published six times a year. Medical Call Center News and Answer Stat releases every other month, while TAS Trader releases every month. This means I’m typically working on two or three issues of one publication or another at any given time.
This results in a steady, expected ebb and flow of activity. In addition, are blogs which are updated weekly, and scheduled monthly duties. It would seem that my work should smoothly move from one day to the next, evenly paced throughout the year.
The reality is that my effective workload is quite cyclical. From Thanksgiving to New Year’s Day, things are slow. Between Christmas and New Year’s, it’s extremely slow. It’s also slow during the summer. After Memorial Day, things drop off. And after the Fourth of July, it’s as if someone turned off a switch; it stays that way until Labor Day.
The times between New Year’s Day and Memorial Day, as well as Labor Day to Thanksgiving Day are my “busy times.”
Ironically, I have the same amount of work to do throughout the year, but it takes twice as long to accomplish it during my “busy times.” The reason is that during my “busy times,” I receive more phone calls and email messages (mostly email). These communications don’t directly relate to my work of publishing magazines or websites, but they are tangential to it.
The flood of these secondary interactions is so much so that during my “slow times” I can generally do all required work in 3 to 6 hours a day, whereas during my “busy times” it takes 6 to 10 hours to accomplish the same amount of essential work. In fact, during my “busy times,” some Mondays are so bad, that all I do is respond to email messages. Some Friday afternoons are like that as well.
My conclusion is that these secondary email messages result in a huge productivity drain—in my case about 50 percent. If I can just curb non-essential email, I could reclaim a great deal of lost productivity.
Wordsmith Peter DeHaan is a magazine publisher by day and a writer by night. Check back each week for updated content, and look for his upcoming book, Woodpecker Wars.